Ethics & Fiduciary Duty

At North East Asset Management, you will always be counseled by a Certified Financial Planner Professional, not passed off to a subordinate. As founder Greg Zandlo stated years ago “Financial planning is the glue to the client. In order to provide the best, objective and actionable advice, we must learn, before we act.”
This credo dovetails with The Code of Ethics, all CFP® professionals agree to that requires them to:

Act with honesty, integrity, competence, and diligence.

Exercise due care.

Maintain the confidentiality and protect the privacy of client information.

Act in the client's best interests.

Avoid or disclose and manage conflicts of interest.

Act in the manner that reflects positively on the financial planning profession and CFP® certification.

In addition to The Code of Ethics, a most important ‘Fiduciary Duty’ exists stating explicitly, “A CFP® professional has made the commitment to:

Place your interests above their own interests, or the interests of their firm.

Avoid conflicts of interest to you, obtaining your informed consent and properly managing the conflict.

Continue to put your interests first, even when acting under a conflict of interest.

Comply with the terms of the client engagement and follow your directions, so long as they are reasonable and lawful.

Act with care, skill, prudence, and diligence based on your goals, risk tolerance, objective, financial status, and personal circumstances.

It’s pretty simple: know the client, apply ‘The Golden Rule’ and success will follow. 

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North East Asset Management
9298 Central Ave NE, Ste 407
Minneapolis, MN 55434

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